Creating a new, better DB9 was a challenge our designers knew was going to be hard. How to improve on one of the most iconic models in automotive history? We started with a core principle, a principle that ran throughout the early stages of sketches and modelling, the same principle which now defines the New DB9 — timeless elegance.
We took a design we loved, the DB9, a design admired since 2003. With nine years of development in our cutting edge VH architecture we knew we could take this design and create a better, even more beautiful DB9.
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